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Run a Multi-Channel Campaign

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Hi Gurus

 

Our client needs to be able to run multi channel campaigns for a fixed Target Group on an adhoc basis.

 

Therefore there will be one Campaign.

 

For each customer in the Target Group:

* If they have an Email Address, they will be sent an email directly out of CRM using a Mail Form

* If they have a Cell Phone number they will be sent an SMS via an export file process which is then processed in PI

 

So is it possible that the same BP may receive both an Email and SMS as part of the same campaign.

 

Is this possible and how is it done?

 

I've looked at Campaign Automation and this doesn't appear to suit this scenario.

 

Many Thanks in Advance

 

Panduranga


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