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Creation and usage of Control Groups in Segmentation

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Dear Experts,

 

We have a requirement to create and use Control Groups to compare the effectiveness of a Campaign Execution. I would like to know how to use this Control Group concept in a E-Mail Campaign Execution.

 

The requirement is also to create a control group based on % of an existing target group. If the Target Group has 100 BP's, then the control group should be a random 10% of this target group, so the control group should contain 10 BP's.

 

All I could get from SAP help site is the below link where in not much information is shared.

Control Groups - Target Groups - SAP Library

 

Could you please share your expertise in working in this topic. It would be of great help.

 

Thanks,

Siraj


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